This is part 7 of a series of 18 articles I wrote for Entrepreneur.com.

---

If a metric has lots of commas and looks great on a slide deck, it’s probably lying to you.

At FutureFund, we learned this the hard way. “$9,500 raised” sounds impressive until you realize it says nothing about efficiency, impact, or growth. When we reframed it as “$353 per student,” suddenly we had a metric we could actually act on. We could compare schools, identify what was working, and set meaningful goals.

Here’s my rule of thumb: if a number makes you feel good but doesn’t tell you what to do next, it’s vanity. The metrics that matter are the ones that change your behavior when they move.

Read the full article on Entrepreneur.com

---

Previously: The Delegation Trap | Next up: The 2 Interview Questions That Matter